The discussion placed particular emphasis on the role of the Russia National Centre, established by presidential directive, as a platform for shaping the visual identity of our country.
The Council for the Development and Promotion of a New Russian Style in Public Spaces, created within the framework of the Russia National Centre in accordance with the directive of the President of the Russian Federation and chaired by Presidential Advisor Yelena Yampolskaya, has become a key forum for bringing together experts and members of the professional community.
The participants in the discussion concurred that visual communication is emerging as a strategic resource. The language of imagery plays a vital role in shaping national identity, creating a recognisable image of Russia both domestically and internationally, and conveying national values in a way that resonates with contemporary audiences.